I’m loving this ad by HTC. I don’t have an Android device, and haven’t fiddled enough with one enough yet, so I don’t know how far the customization goes, but I’m not buying the “you need a phone that gets you”. This would be a phone that allowed you to configure it to the point where it works the way you like it, and not the other way around.  Of course this opens up a path for users to crappiffy the look & feel, but heck, that’s my responsibility, if it looks band it’s because I wanted it that way.
The iPhone is specially annoying in this department, pretty much nothing is customizable, if you want a different sound for the message warning, you have to choose one from the selection that Apple made for you, but when you read “you” it actually means everyone. So I think we still have a long way to go in this deparment.

(video via everydayUX)